Recent Insights
The results of an October Greenwich Market Pulse of 464 small and mid-sized businesses reveal hopeful signs that an inflection point could be near for the recently troubled relationships between U.S. companies and their banks. Approximately 20% of small businesses say their level of trust in their banks has actually increased over the past six months — up from 17% reporting improved levels of trust over the same period in Q4 2010. Among mid-sized companies, the share reporting diminishing levels of trust has been decreasing steadily since the first quarter of 2010. Between 60% and 70% of small businesses and mid-sized companies reporting increased trust in their banks attribute this improvement to bank customer service.
This report also discusses the opportunity for bank relationship managers to become one of a client's trusted advisors and presents the most recent trends in the Greenwich Optimism Index, which reflects companies' economic sentiment.
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