Product History Since 1990, the annual Competitive Challenges benchmarking survey has canvassed a broad cross-section of asset management firms with the goal of offering senior managers in the industry an unparalleled tool for effectively managing the profitability and productivity of their business. The survey analyzes all aspects of firm performance and operations, including overall financial performance; marketing, sales, and client service practices; customer segments; product competitiveness; technology and operations processes; and compensation practices. Greenwich Associates acquired Competitive Challenges from Capital Resource Holdings, LLC in 2003. Coupled with Greenwich Associates' broad array of existing consulting services, which include advising on the strength of client relationships, this capability has enhanced Greenwich Associates' ability to help managers maximize profitability and operational effectiveness.