Emmett  Higdon

Director of Mobile - Javelin Strategy & Research Expertise Mobile Banking Location United States
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Emmett helps clients better understand the pivotal role that mobile technology plays in the financial lives of their customers. With more than 20 years’ experience in online and mobile financial services, he combines strategic perspective with client-side experience and a keen understanding of consumer expectations to help clients craft mobile-adoption and engagement strategies.

Before joining Javelin, Emmett was a senior director of mobile strategy for TIAA-CREF, helping the firm meet the rapidly growing demand for mobile retirement-planning advice and account access from investors of all ages, from millennials to seniors.  He founded Prizm Strategy, a mobile-payment and customer-experience consultancy. Before that, he was a senior analyst with Forrester Research, covering e-business and channel strategy, and also spent eight years as a vice president of product development with Citibank.

Emmett holds an MBA in marketing from Loyola University and a bachelor’s degree in The Writing Seminars from The Johns Hopkins University.

Quoted In: The New York Times, American Banker, National Public Radio, and The Wall Street Journal, and presenter at BAI Retail Delivery, NACHA Payments, and NetFinance.

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