There has been a huge increase in "switching behavior" over the past 4 years among typical middle market firms.
- Despite returning to "pre-crisis" levels, almost 4 out of 10 middle market executives are willing to hold discussions with new banks about possible opportunities.
- As a result, large new business opportunities exist but even more importantly, many existing relationhips are potentially vulnerable and should be probed on a systematic basis.
Contact us for deeper detail about bank switching among both small business and middle market companies.