Featured Greenwich Report

Building a Strategic Marketing Function:
A Blueprint for Successful Engagement

New demands from clients, advances in client segmentation capabilities and innovative technologies are making strategic marketing an increasingly powerful tool for asset managers.

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strategic marketing blueprint

Greenwich Reports

Building a Strategic Marketing Function

Greenwich Report
July 25, 2018 By: Sara H. Sikes

Recognizing that marketing activities are going to shape the future of the firm and the industry as a whole is an important milestone for any organization striving to survive and thrive in the years ahead.

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Greenwich Blog

The most popular instrument during the last credit tightening cycle, the CDS, has yet to recover from changes made in the wake of its crisis. Additionally, efforts to find a substitute have thus far borne little fruit. Much work remains to be done,...

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The Next Generation of Trust

Greenwich Webinars
April 2, 2018 By: Kevin McPartland

Kevin McPartland, Dan Connell and special guest Rebecca Fender, CFA of CFA institute review recent research on changing investor expectations. 

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