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The Persona Playbook

When paired with tried-and-true demographic methodologies as well as other more qualitative overlays, managers and consultants can use persona segmentation to develop stronger, longer-lasting and more profitable client relationships.

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Greenwich Reports

While many banks and financial institutions cite loyalty or customer experience as top strategic priorities, surprisingly few firms are fully realizing the potential value from their programs.

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Greenwich Blog

While market sizes are often measured in the trillions of dollars, the number of firms that are responsible for the majority of transactions is measured in the hundreds if not the teens - but even though concentrated, competition must always exist.

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Join Kevin McPartland from Greenwich Associates and special guest panelists from Deutsche Bank, Qualitative Brokers and T. Rowe Price for an informative discussion on Fixed-Income Algorithmic Trading. 

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