Table of Contents

Explorer is a business intelligence tool that allows executives to quickly and effectively identify the most valuable opportunities and largest risks specific to their bank to create an informed and quantifiable, winning strategy. This solution is flexible, enabling executives to assess their competitive position and opportunities by region, segment, product, and competitor vulnerabilities.

Explorer combines proprietary research and modeling to support strategic planning and sales for commercial banks. Covering ~1.2 million companies with $1M-$2BN annual sales, Explorer leverages competitive & client data, company demographics, wallet & product propensity models, and combines with predictive analytics to identify:

  • The estimated typical spend/balances a given company generates for a specific product
  • The probability that a given company should use a specific product
  • Market share, share of wallet, revenue at risk, and growth opportunity across competitors
  • The most attractive opportunities at the aggregate level

Overview

Explorer: Snapshot

Key Information

Uses Cases

Explorer can help executives understand market size and/or share to support strategic planning:

  • Find the best locations, segments, industries, to increase revenue across your footprint
  • Identify weak competitors with clients looking for an alternative provider
  • Protect against revenue at risk of attrition
  • Understand revenue upside from cross-selling, pure prospecting, or targeting companies with larger average spend

Benefits

Leverage Explorer to:

  • Easily segment market sizing: Size markets by geography, sales segment, industry, etc. with bottom-up sizing methodology
  • Effectively allocate resources: Align resources with revenue opportunity or risk
  • Increase sales productivity: Identify companies who will be most receptive to pitches for new busine
  • Understand Share of Wallet: Identify highly engaged vs low engagement accounts for cross-sell or remediation
  • Engage in new markets: Identify new markets with vulnerable competitors and more quickly grow share by identification of the most receptive companies


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