Within the next three years, commercial banking customers will rely more frequently on mobile banking than brick-and-mortar branches.
This shift reflects increased comfort levels with digital capabilities and changes in service channel preferences among young and affluent individuals, including Moneyhawks.
Bottom Line
Moneyhawks are a small, but influential segment of the highly profitable retail banking customers. They are early adopters of technology and are known for their frequent use of digital channels.
Since Moneyhawks are also the decision-makers for the companies they run, it makes sense that small businesses and mid-sized companies would start to reflect their habits and preferences in retail.