Sara Sikes discusses why institutional asset managers have begun to focus more attention on their brands and the tactical and strategic steps you can take to ensure strong and relevant messaging to the market.

Topics of discussion include:

  • The true definition of "brand" in institutional asset management
  • An exploration of the factors driving an increased importance of "brand" at organizations of all sizes and complexities
  • Best practices when crafting vision statements, value propositions, thought leadership agendas, and other external marketing efforts
  • Tips for ensuring relevance with your clients and prospects and flexibility to adapt to changing market dynamics