Asset managers are discovering a new tool in the fight for increased profitability in an increasingly competitive institutional market: persona client segmentation.
This new Greenwich Report outlines the basics of persona client segmentation and provides a step-by-step approach to implement a persona segmentation strategy into three main phases: 1) Definition of client segments and the segmentation of current clients and prospects; 2) Defining and testing the segmentation approach, and 3) Organizing segmentation practices-including monitoring and continuous improvement.
