In a recent Greenwich Associates Study, roughly 30 - 40% of middle market companies cited 'Ease of Doing Business' as the most important driver in overall satisfaction with their bank. Follow up research reveals 4 categories of bank interaction drive this finding. 

 

Bottom Line

• Banks have direct control over the elements (primarily RM knowledge and behavior) that are needed to properly position the institution in the marketplace.
• RM involvement, communication and industry/business knowledge are essential attributes that define a bank's ease of doing business.

A bank's ability to provide electronic options and platforms that simplify day-to-day activities confronting businesses today is also critical to creating this image.