Enterprise Feedback Management (EFM) platforms are becoming a necessity as the number of customer channels and touch points expand and technology enhancements raise the bar for customer service. Increasingly, companies require a solution to collect and analyze this proliferating data.
Larry Baily of Greenwich Associates along with special guest Chris Randall of ResponseTek, share how companies in the financial services sector are benefitting from an EFM implementation.
In this webinar, you will learn:
- The key components of a successful CEM program
- The benefits of incorporating a best-in-class EFM platform
- How to assess the need for an EFM platform
- How companies demonstrate ROI in their CEM programs