Your clients are changing. Is your strategy?
Our Wealth Consumer Insights Study is the most comprehensive deep dive into the needs, wants and behaviors of today’s wealth management client. Inform your firm’s strategy with direct feedback from over 5,000 wealth management clients including representation from the affluent, high net worth and ultra high net worth segments. Insights come straight from wealth management clients themselves, with data collected through surveys, panels, and individual interviews. Over 60 distinct named wealth service providers are represented, helping you evaluate specifically where your firms stands out, and where you fall behind.
Client insights explored include:
Demographics, including age, gender, household composition, sources of wealth
Wealth Managers used, including detailed share of wallet analysis
Client acquisition drivers, consolidation preferences, and why clients switched wealth managers recently
Networks of influence and referrals, and feedback on prospect outreach
Advisor, Team, and Firm satisfaction
Client wants and needs analysis (product and services) including digital, planning, alternative investments, family office services, and comfort with artificial intelligence
How the Wealth Client Insight Study can help your firm succeed and grow:
- Increase share of wallet with better knowledge of how your clients’ needs are met today
- Sharpen your firm’s marketing with unbiased client perspective of acquisition drivers
- Receive feedback from key target segments on quality of your firm’s outreach
- Evaluate how you stack up vs. competitors on brand reputation, advisor trust and product offerings
- Measure your share of wallet against named competitors and understand the drivers of outperformance
- Identify critical personas of limited wallet share with your firm, and how to unlock
- Drive client retention with a better understanding of satisfaction vs competitors
- Reduce unnecessary attrition by identifying pain points across client journeys and reveal early signals of clients receptive to competing offers
- Optimize client lifetime value
- Align product roadmap with latest client preferences to maximize ancillary service uptake
- Hear from clients that left your firm and the reasons for doing so
Illustrative output:
