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Summary
Low interest rates and new capital requirements for banks combined have altered the way large European companies finance their businesses. Companies that have long relied on bank loans for long-term funding are replacing these traditional funding sources with bond issues.

Amid these dramatic changes, BNP Paribas has established itself atop the European corporate banking market by securing relationships with 56% of the largest European companies. BNP Paribas is joined at the top of the market by Deutsche Bank, which claims relationships with 51% of these large companies, HSBC, which has a market penetration of 49%, RBS at 43% and Citi at 39%.

These banks are the 2014 Greenwich Share Leaders in European Corporate Banking among top-tier companies as ranked by annual turnover. The 2014 Greenwich Quality Leaders in this critical market are BNP Paribas and Deutsche Bank.

In this Greenwich Leaders report, find the complete list of Greenwich Share and Quality Leaders in European Corporate Banking, Cash Management and Debt Capital Markets in top-tier Europe, the Eurozone and by individual countries.

Methodology

Greenwich Associates conducted 2,975 interviews with financial officers (e.g., CFOs, finance directors and treasurers) at corporationsand financial institutions with sales in excess of €500 million, including 1,207 with sales of at least €2 billion.

Interviews were conducted throughout Belgium, Denmark, Finland, France, Germany, Italy, the Netherlands, Norway, Portugal, Spain, Sweden, Switzerland, and the United Kingdom. Interviews took place from August through November 2013.

Subjects covered included bank credit capabilities, domestic and cross-border advisory capabilities and equity underwriting capabilities.Cash management and debt capital markets capabilities were examined in separate interviews with corporate treasurers.