For asset managers, achieving the position of “trusted advisor” is no easy task. It requires a multifaceted approach and engagement with a potential partner throughout their buyer’s journey. Providing insightful and relevant content in an easily accessible format is one way a manager can stand out.
Data from this study highlights how institutional investors are increasingly consuming and using content via digital and social media:
- 86% of investors say they take action on content they receive, with 41% doing so at least weekly.
- 63% of institutional investors now consume social media while less than half regularly consume finance-specific trade publications.
- 68% of investors used social media to research asset management firms in 2018, up from 36% in our 2015 study.