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4 Ways to Keep Customers Loyal

February 11, 2016

According to a recent study by Greenwich Associates only 31% of customers nationwide felt that their representative had completely identified their financial needs at account opening.

Just 16% of investment-grade corporate debt and 4% of high-yield debt is traded electronically, according to Greenwich Associates. In the foreign-exchange market, where more than $5 trillion trades each day, more than three-quarters of trades are...

Electronic trading works well for equities, but for complex products like swaps, voice is still the preferred method according to Kevin McPartland, head of research for market structure at Greenwich Associates.

"There has been a wave of flows into bond ETFs," said Lydia Vitalis, who manages relationships with asset managers for Greenwich Associates. "You have a lot of liquidity locked up in ETFs and you're going to see ETFs having a growing influence on...

A Greenwich Associates report finds that ETFs are replacing derivatives, with 41% of institutional investors saying they planned to replace existing equity futures positions with ETFs... 

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