Wednesday, May 1, 2019 Stamford, CT USA — Greenwich Associates, the leading global provider of data, analytics and insights to the financial services industry, today announced the launch of its new corporate identity and redesigned logo.
The company debuts this new corporate identity as it continues to transform the traditional research-based business by integrating new data sets, advanced analytics, and automated data collection to deepen the value it provides to customers.
“Our new corporate identity expresses our ability to leverage client and industry data to produce high-value insights and actionable recommendations that help clients improve business performance,” says Greenwich Associates CEO Steve Busby.
Greenwich Associates data focus on the key metrics required for effective business management, including: service quality, sales effectiveness, share of wallet, market share, brand, technology, operations performance, and behavioral trends. These data include tactical, account-level insights on clients, benchmarks against peer groups, competitor intelligence, and metrics on product demand, customer behaviors and other industry trends.
“The transformation of our business model and our vastly enhanced ability to use data and technology to help our clients plan, measure and act is reflected in our new corporate identity,” says Steve Busby.