Wednesday, June 22, 2016 Stamford, CT USA — Greenwich Associates is increasing the focus of its industry-leading investment management practice to also emphasize custom, strategic advisory engagements.
Greenwich Associates CEO Steve Busby says the Firm will continue its flagship annual research and consulting programs, which investment managers around the world use to benchmark performance and support strategic decision making. However, given the challenging market environment facing managers today, the Firm will also provide ample resources to increase its pursuit of strategic advisory engagements in which Greenwich Associates conducts custom research and provides advisory services to help its clients resolve problems and achieve growth.
“Investment managers today face an unprecedented range of challenges including disruptive technologies, market uncertainty, low interest rates, evolving investor needs, and complex regulations,” says Steve Busby. “In this difficult environment, growing numbers of managers are looking for bespoke research and advice tailored to their own specific set of challenges.”
Greenwich Associates Managing Director Andrew McCollum says the Firm’s shift in focus is important because demand for bespoke research and advisory services is increasing at precisely the time that industry consolidation is reducing the number of advisors wholly focused on the investment management business.
Greenwich Associates strategic advisory engagements help investment management clients achieve their goals in the areas of distribution productivity, client and persona-based segmentation, internationalization, strategic planning, brand optimization, thought leadership, product development, and evaluation of messaging and marketing materials.
Going forward, strategic engagements will become a key focus of the entire Investment Management practice, allowing the Firm to better bring to bear its full capabilities in industry-standard annual global research studies, custom research and consulting expertise.