Tuesday, November 29, 2016, Stamford, CT USA — A group of eight banks, led by three “trillionaire” banks, Bank of America Merrill Lynch, Chase and Wells Fargo, comprises the 2016 Greenwich Best Brand Award winners in Small Business and Middle Marketing Banking.
“As the financial crisis fades in the memories of business executives, and the large banks are increasingly seen as stable providers that are investing heavily in digital capabilities, bank brands have strengthened,” says Greenwich Associates consultant Marc Harrison. “Large banks and a group of super-regionals lead this year in terms of consideration for credit and a range of other products.”
2016 Greenwich Best Brand Overall in Commercial Banking
Small Business and Middle Market: Bank of America Merrill Lynch, BB&T, Chase, PNC Bank, SunTrust, TD Bank, US Bank, Wells Fargo
What Drives Strong Bank Brands?
“Ease of Doing Business” is one of several perception factors that drive brand consideration. In addition to “Best Brand Overall,” Greenwich Associates presents awards to banks that are distinctive in this key relationship driver.
Ease of Doing Business in Commercial Banking
Small Business: First Citizens Bank & Trust (SC/NC/VA), First Tennessee, Frost Bank, Hancock-Whitney Bank, Huntington National Bank, Pinnacle Financial, PNC Bank, Regions Bank, Synovus Financial
Middle Market: City National Bank (CA), First Citizens Bank & Trust (SC/NC/VA), Frost Bank, Huntington National Bank, Synovus Financial, Zions Bancorp
“This year regional banks stood out in the ‘Ease of Doing Business’ category. Among the winners, common characteristics shared are highly regarded relationship managers, excellent customer service and client-centric cultures,” says Greenwich Associates Managing Director Don Raftery.
Click here for the full list of winners for Small Business Banking
Click here for the full list of winners for Middle Market Banking