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Maximizing Brand Impact

15 November 2022 By: Todd Glickson
Most investors note it is important that a manager demonstrates a clear sense of purpose and prefer those whose purposes align with their own.
Plan sponsors and consultants express high levels of satisfaction with the services they are receiving from their retirement recordkeepers, according to a recent Coalition Greenwich study. However, both groups are asking recordkeepers to step up...
Investors are particularly concerned about the risk of inflation this year along with the overall market volatility. Such volatility has had an impact on their asset allocation decisions. In addition there continues to be an increased need for...
A state of the market update covering investor preferences & imperatives, as well as how asset managers can differentiate their value proposition.
Blockchain, digital assets, tokenization - What is this all about? What factors make digital asset investing unique? What is the applicability to institutional asset owners and managers?
How can asset managers most effectively acquire new talent? What are the keys to maintaining high levels of employee engagement and retention? How do managers build and reinforce a strong, distinctive and innovative corporate culture in the new...
How can managers more effectively utilize data on asset owner demographics, consultant usage, persona types, and expected hiring to narrow the sales funnel and tailor marketing materials? How can CRM be used to empower sales professionals rather...
How do you get the attention of field consultants? What information and insights do they most value? How do you shift the relationship from gate keeper to advocate to support retention and cross-sales?

Delivering on ESG

14 October 2022
How can managers differentiate their offerings and avoid falling into the greenwashing trap? And with sub-factors such as net zero and D&I gaining importance in their own right, how will these moving targets shape the portfolios of the future?
What are best-in-class approaches to maximize brand impact and communicate differentiation? How can managers use their strong brand image to solidify opportunities? What insights were learned regarding brand image during the pandemic and what...

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