November 16, 2017, Stamford, CT USA — Citi and Fifth Third Bank have joined an exclusive group of institutions recognized by U.S. companies as the best brands in commercial and business banking.
“A core group of money center and super-regional banks has again been recognized as having leading brands in banking. By embracing technology, supporting business growth and exceeding customer expectations, these top performers are truly distinguished in their industry,” says Greenwich Associates Managing Director Duncan Banfield. “Large national banks and super-regionals alike led this year in terms of consideration across a range of offerings.”
2017 Greenwich Best Brand - Overall in Commercial Banking for Small Business winners are Bank of America Merrill Lynch*, BB&T*, Chase*, PNC Bank*, U.S. Bank*, and Wells Fargo.*
2017 Greenwich Best Brand - Overall in Commercial Banking for Middle Market winners are Bank of America Merrill Lynch*, BB&T*, Chase*, Citi, Fifth Third Bank, PNC Bank*, SunTrust*, TD Bank*, U.S. Bank*, and Wells Fargo.* (*Denotes a winner of 2016 and 2017 Best Brand honors.)
How Do Banks Stand Apart as a Strong Brand?
“Trust” is one of several perception factors that drive brand consideration. In addition to “Best Brand Overall,” Greenwich Associates recognizes banks that outperform peers in this influential and important category. “This year regional banks stood out in the ‘Trust’ category. Among the winners, common characteristics shared are client-centric cultures, commitment to long-term relationships and strong Relationship Managers,” says Greenwich Associates Managing Director Chris McDonnell.
2017 Greenwich Best Brand - Trust in Commercial Banking for Small Business winners are BB&T, First Citizens Bank & Trust, First Tennessee, Frost Bank, Hancock and Whitney Bank, Huntington National Bank, Pinnacle Financial, Synovus Financial, TD Bank, and Zions Bancorporation.
2017 Greenwich Best Brand - Trust in Commercial Banking for Middle Market Banking are BB&T, CoBiz Bank NA, First Tennessee, Frost Bank, Hancock and Whitney Bank, Iberiabank, Pinnacle Financial, PNC Bank, Regions Bank, and Zions Bancorporation.
Greenwich Excellence in U.S. Wealth Management and Personal Investment Services
Honorees Chase, SunTrust, Raymond James, Regions Bank, USAA Investment Management, and Vanguard have each been recognized by Greenwich Associates for their impressive achievements in a competitive landscape of providers.
Greenwich Excellence Awards recognize excellence among both “traditional” providers of wealth management and investment services, as well as the units of state and federally chartered banks with distinct wealth and retail investment service business lines.
As wealth management providers continue to compete to capture new client assets, the ability to deliver a differentiated level of client service has never been more challenging. “Only six firms, including ‘traditional’ bank units and other retail wealth and investment services providers, were able to achieve superior, differentiated levels of Overall Satisfaction — true stand-outs in a crowded field of over 150 nationally known providers,” says Greenwich Associates Managing Director Duncan Banfield.
Click here for the full list Greenwich Excellence winners for Wealth Management and Personal Investment Services.