February 24, 2026 -- Investors tapping into alternative datasets in their search for alpha are discovering that even the best data is less valuable without the right delivery methods, analytical tools and hands-on support from data providers.
 
Three-quarters of the investors participating in a new study by Crisil Coalition Greenwich have incorporated alternative data into their research and investment processes. As they integrate alt data into workflows, they are increasingly seeking out data vendors that are willing and able to deliver more than just unique datasets.

“To remain competitive, alt data providers will have to adapt to both the rapidly evolving role of generative AI and the changing needs of institutions,” says David Easthope, Senior Analyst in Market Structure & Technology at Crisil Coalition Greenwich. “They will have to prioritize innovation and integration, and offer robust client support, including access to experts.”
 
More Tools, More Support
Nearly 60% of investors rank tools and techniques for analyzing alt data as equally important to the data itself. 
Investors of all types are asking data providers for more tools and support. For example, 70% of investors now expect alt datasets to be available in a cloud environment. Approximately 45% of investors cite data integration and interoperability as top challenges, and they are seeking data providers capable of supplying flexible delivery options and seamless integration.

“The clear message from institutions is that client support is fast becoming a key differentiator for alternative data providers,” says David Easthope.

A new report from Crisil Coalition Greenwich, Beyond the feed: Strategies for alternative data providers in the AI era, presents the results of the 2025 Alternative Data Study, for which the firm interviewed buy-side firms, including wealth managers, hedge funds and institutional asset managers. The report analyzes perceptions and usage of alt data, preferred methods of data delivery and availability, key challenges institutions face in using alt data, top sources of alt data, and the increasing demand for hands-on support from data providers.