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The Persona Playbook

When paired with tried-and-true demographic methodologies as well as other more qualitative overlays, managers and consultants can use persona segmentation to develop stronger, longer-lasting and more profitable client relationships.

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Greenwich Reports

The Persona Playbook

Greenwich Report
April 18, 2017 By: Christopher Dunn

We segmented institutional investors into six categories to provide asset managers and consultants with a more actionable segmentation approach...

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Trading the Auctions

Greenwich Webinars
April 13, 2017 By: Richard Johnson

Richard Johnson leads panel discussion on exchange-operated auctions with special guests from Nasdaq.

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