Using advanced statistical methods, banks can base resource allocations, marketing initiatives or product development strategies on the full picture of each segment's needs, behaviors and financial value.
In a complex business like banking, it is critical to recognize groups of customers with similar characteristics and needs, and to understand the business requirements and value of each group.
Real-Time Feedback Can Improve the ROI of Your CEM Program
Greenwich Insights
As you assess your need for an Enterprise Feedback Management platform, make sure your decision is grounded in favorable ROI assumptions and ask yourself how this tool will be integrated into your Customer Experience Management (CEM) initiatives.
Ease of Doing Business: The Single Most Important Factor Driving Client Satisfaction
Greenwich Insights
In a recent Greenwich Associates Study, roughly 30 - 40% of middle market companies cited 'Ease of Doing Business' as the most important driver in overall satisfaction with their bank.
Banks Cannot "Go It Alone"
Greenwich Insights
Banks have made impressive progress building and improving their digital channels over the past five years.
Is Digital Becoming the Core Banking Channel?
Greenwich Insights
Banks must work to deliver a customer experience that is consistent at every point of contact with its customers.
Customer Onboarding: A Negative Experience Can Leave a Lasting Impression
Greenwich Insights
Psychological research has demonstrated the “persistence of first impressions,” the phenomenon in which the first experience with a person or organization dominates our subsequent perceptions—even in the face of contradictory experiences later.
Think Digital or Risk Losing Clients
Greenwich Insights
Commercial banking customers, particularly frequent digital users (those using online and mobile services within the past seven days) identify digital banking features and functionality as “extremely important” in provider selection.
Continued Strong Outflows from Government Bonds Predicted
Greenwich Insights
Investment fund intermediaries expect record-low returns in European government bonds to continue to fuel a dramatic shift of client assets into a wide range of products, including equities, emerging market and corporate bonds, multi-asset products...
Will Apple Watch Banking Apps Pay Off?
Greenwich Insights
We've yet to see if Apple Watch will be a hit with consumers.
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